‘World’s toughest job interview’
They created a FAKE job, and posted it online and in the newspapers. These are real people thinking they are applying for a job, but through Skype. The requirements included a PhD in psychology or real-life equivalent, crisis management skills, the ability to manage a minimum of 10-15 projects at one time, and working from 135 to an unlimited number of hours per week. The person conducting the interviews is an actor, also not aware that the paid actor was talking to them from another room in the same center.
“One of our writers went home to Michigan to be with her family,” recalled Jon Ruby, vice president and creative director at Mullen. “She spent quite a bit of time with her brother and sister-in-law. She does not have kids, but they do. In watching them, she saw how they interacted with the kids. Her sister-in-law was on her feet 24/7 and never stopped working.
“When she came back, she said being a mom is really the world’s toughest job.”